Trident is a brand of sugar-free chewing gum. Originally introduced by American Chicle shortly before being acquired by Warner-Lambert in 1962, it did not reach the UK until 2007, when it was introduced by then-owner Cadbury Schweppes. In England. In many other European countries, Trident is branded as chewing gum. It is generally the same as Trident. Trident is also a symbol of Poseidon, the god of the Greek sea. https://www.tridentet.com/
When artificial sweeteners became widespread in the early 1960s, the formula was changed to use saccharin instead of sugar, and SugarFree Trident was introduced in 1964 with the slogan "The Great Taste that Is Good for Your Teeth." American Chicle`s marketing was one of the first national campaigns to promote dental health through chewing gum.
Trident was manufactured by the American Chicle subsidiary of WarnerLambert until 1997, when American Chicle became Adams. In 2000, WarnerLambert was sold to Pfizer and in 2003, Pfizer sold the candy unit (Adams) to Cadbury Schweppes (later Cadbury after selling off the beverages brand in 2007), where the unit became Cadbury Adams. In 2010, Kraft Foods acquired Cadbury, and today, Trident is owned by Mondelez International, the successor to Kraft Foods after it spun off its nonsnack foods business as Kraft Foods Group.
Trident was promoted with the slogan, “Four out of five dentists surveyed recommend sugarless gum for their patients who chew gum.” This slogan is believed to have been based on the results of a survey of practicing dentists with either D.D.S. or D.M.D. degrees, apparently conducted in the early 1960s, whose patients included frequent users of chewing gums; the percentage of respondents to the survey whose responses indicated they would make such references to their patients is believed to have been approximately 80%, rounded off to the nearest full percentage point, of the total number of respondents. It has become strongly associated with the Trident brand. However, until mid-June 2014, Kraft Foods' Cadbury Adams Group, whose parent company Mondelez International became the copyright and patent owner of Trident, released details of the investigation, citing protected persons. It was thought that it wasn't. Survey data and conclusions as justification. Trident chewing gum contains the sugar alcohol xylitol, known as "tooth-friendly" sugar. Read more...